College colors are used to make a clear distinction between institutions, especially when meeting together at sporting events as colors are distinct for each university. In case one color is the same, the complementary color will be different. Colors are used in uniforms, academic gowns, school logos, buildings, the school’s stationary, official websites, mascots and are all symbols of passion and pride.
Colleges and universities have color palettes that give a clear definition of the content of the color and recommendations of the proportions of each of the schools colors that should be used when creating materials representing their institution.
Having the ability to influence and stimulate a variety of human behaviors from color identification, such as kindling passion and pride, engenders Rogers Athletic to spend a great deal of energy and time to produce the correct paint match that represents the spirit of the institution.
“Color is a power which directly influences the soul.”